Introduction

Overview of Telegram Mini Apps #

Telegram Mini Apps are lightweight web applications that run directly within the Telegram messenger. They require no installation, launch instantly inside the app’s built-in browser, and offer a smooth, native-like experience across all devices.

What is a Telegram Mini App? #

A Telegram Mini App is a web interface that users can open and interact with directly in a Telegram chat. These apps are typically triggered through inline buttons or menus provided by Telegram bots. Once opened, users can perform various actions such as browsing a catalog, playing a game, managing a profile, or completing purchases — all without leaving Telegram or downloading anything.

Built for Developers #

Developers build Mini Apps using standard web technologies like HTML, CSS, and JavaScript. Telegram provides a special Web Apps API that allows developers to:

  • Authorize users securely through Telegram’s built-in login system,
  • Create interfaces that visually match the Telegram app,
  • Exchange data with bots for backend communication,
  • Control in-app actions such as closing the window or confirming inputs.

This setup makes it quick and easy to build responsive, cross-platform applications using familiar tools.

Why Telegram Mini Apps Are Great for Monetization #

Telegram offers a powerful environment for monetizing apps:

  • Instant access — Mini Apps open with a single tap and don’t require downloads or installations.
  • Large user base — Telegram has hundreds of millions of active users worldwide, creating strong distribution potential.
  • Flexible design — You have full control over the structure and placement of monetization elements such as ads, subscriptions, or in-app purchases.
  • No platform fees — Telegram doesn’t charge any commission on the earnings generated inside your Mini App, allowing you to retain 100% of your revenue.

How Monetag Supports Monetization #

Monetag helps developers and publishers earn revenue from their Telegram Mini Apps by offering ad formats that integrate seamlessly into the user experience. These include:

  • Rewarded Interstitial — a full-screen ad that rewards the user after viewing.
  • Rewarded Popup — an ad with a confirmation step, typically granting a reward for user action.
  • In-App Interstitial — an ad that appears naturally between user sessions or actions.

These formats are designed to be easy to implement, minimally disruptive, and trackable through Monetag’s analytics tools.